The brands distinguish certain products or services in the market those products of services target. This definition could be given by any manufacturer or service provider, and all providers try to give their products or services that extra ingredient that makes a successful sale.
From the point of view of the users, the brand is that something which they can recognize and identify as part of their lives; when a brand is known, when they are familiar with it, they treat it as an essential part of their lives.
During this industrialized and marketing-based époque, the customer is now the most important part. The customer has become a sot of uncrowned king, as each promoting campaign and each product is now based on what the customer dictates, in terms of likes and dislikes.
All surveys are based on the needs of the customer; all companies have entire departments conducting marketing strategies and studying the demand for a certain product or service on the market; they spend hours, days, week and even months studying the behavior of the user, trying to bring to the market the most successful products for sale, trying to sell them and gathering results of studies analyzing the impact of that certain product.
In the light of recent discoveries, more and more marketing departments have decided to use an innovative strategy on the hope of achieving success; this tactic consists in hiring Hollywood stars to promote their products and to attract attention on the respective products.
Promoting the product for sale has become the most important aspect of any industry. Every market strategy consists of four parts: Product, Pricing, Promotion and Place. However, in our fast evolving world, the focus form all the other three has shifted mainly on promotion, so that has become the most important part of any marketing strategy.
And since a very popular phrase claims that one can even sell dreams in Hollywood, marketers try to influence the audience by bringing forward a celebrity in order to promote their product and get the best possible type of promotion.
People can buy products promoted by celebrities, thinking that this enables them to somehow make a connection with their favorite star; they believe that they might be able to get a bit of glamour, so when a celebrity is smiling at them from a flashy bill board or talking to them on TV, they are mesmerized and want to give a positive response to the plea of their favorite idol.
Hollywood stars also ensure longevity to a certain product, as well as fame and success on the market. and depending on the star, the success could even last for years. Indian stars like Aishwarya Rai, Katrina Kaif, Deepika Padukone, Kajal Agarwal, etc., have also provided their service in advertising many brands.